The Christmas campaign launched 2020, across the major bus stops in London.
Part of a larger campaign, this OOH focuses on the product and festive look and feel.
Production, OOH London, UK
2020 Christmas campaign
7UP is the original lemon and lime soft drink.
The Christmas concept is part of a bigger campaign, starring the famously tall, slim, young cartoon man always rendered in black and white: Fido Dido.
The campaign will be around London during Christmas time, a key period for retailers’ soft drink sales.