Legs don't have to be boring
During the Covid lockdown I collaborated remotely with the Creative Director Luca Corteggiano to create Loony Legs. After an extensive research on the most frequent activities that people did as a part of the 'new normal', we found out that yoga was gaining popularity. The problem was that yoga pants (leggings) were overall dull and plain, and we saw a market opportunity.
I've created illustrations for the entire catalogue, I've designed the eCommerce website and I managed the social media activity. Thanks to the Instagram ambassador programme dedicated to yoga teachers we immediately started making revenues.
Illustrations, apparel design, branding, web design, eCommerce, Instagram strategy, design