SEO Web Design UX / UI

The Fashion Feed is an extension of editorial and is located under the

‘Shop By’ tab of the Farfetch website.

The main priority is to drive organic traffic to the website by creating SEO focused articles that inform, entertain and advise the fashion- conscious.

They currently cover the following markets: AU, BR, CN, DE, ES, FR, JP,

MX, ME, JP, RU, US and UK.

I’ve created the structure of the landing pages for SEO. I've designed different templates to be used based on SEO requests and content.

Using Sketch, my role has been crucial to defining what design uses currently on Farfetch SEO pages across international and UK markets.


Assets design, Web Design, Guidelines creation, process creation, use of the CMS Coremedia and Black&White.





© 2020 Alessandra Monaco | | London based Creative Lead

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