[fash-Uhn], former Designers Closet, was a series of events and an online business that supported emerging fashion designers. It consisted of 4 pop-up stores located in strategic areas in London during the London Fashion Week. Each pop-up store was unique and involved different designers, panelists, influencers, photographers, models, stylists, and makeup artists.

[fash-Uhn] has collaborated with designers from all over the world, the El Salvador Embassy, and with prominent industry experts such as the H&M sustainability manager Catarina Midby and the Vice President @RedCarpet and entrepreneur Samata Pattinson.


Art Direction, adv, social media, web design, e-commerce management, events, pop-up stores, photo shoots




For [fash-Uhn] I selected only Fashion Designers whose use of colour was bold. The branding I’ve designed followed that inspiration.

Logo, colours, typography

Design applications

Retails & Events

• 4 pop-up stores in key areas of London during the London Fashion Week (Covent Garden, Shoreditch, Old Street)

• Events strategically designed to boost the attraction of both costumers and industry experts 

• Speeches, courses, photo-shootings, interviews, snacks&drinks


London Fashion Week 2019

• Covent Garden location

• 20 emerging designers showcased in this edition

• Opening party, invitation only

London Fashion Week 2018

• Shoreditch location

• 25 emerging designers showcased in this edition

• 2 floors with nails and SPA treatment downstairs to engage and give customers more than just a shopping experience

© 2020 Alessandra Monaco | alessandra.monaco@gmail.com | London based Creative Lead

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