Legs don't have to be boring

During the Covid lockdown I collaborated remotely with the Creative Director Luca Corteggiano to create Loony Legs. After an extensive research on the most frequent activities that people did as a part of the 'new normal', we found out that yoga was gaining popularity. The problem was that yoga pants (leggings) were overall dull and plain, and we saw a market opportunity.

I've created illustrations for the entire catalogue, I've designed the eCommerce website and I managed the social media activity. Thanks to the Instagram ambassador programme dedicated to yoga teachers we immediately started making revenues.

Service

Illustrations, apparel design, branding, web design, eCommerce, Instagram strategy, design

Client

None

Year

2020