The campaign brings the focus on Creators and the new identity together. The outdoor activity has been featured on the Piccadilly Lights, the BFI Imax 360 and Birmingham’s Banner 500 in a national campaign across premium sites. 


Production, OOH UK and Germany





2020 campaign

TikTok gets a new global brand for a new generation of creativity.

Using the new global identity, Wolff Olins asked eg+ for the production of the campaign 'It Starts on TikTok' global campaign: TikTok's largest campaign to date. Launched to support TikTok's new global Creator Fund, the campaign showcases the diversity and vibrancy of TikTok’s Creators and the ‘domino effect’ that their creativity has on culture.

Screenshot 2020-08-28 at 15.32.10.png

Animated and static

© 2020 Alessandra Monaco | alessandra.monaco@gmail.com | London based Creative Lead

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